The seller leads that your business can attract and convert pose just as much opportunity as the buyer leads that you make. However what you need to know is that creating and building seller leads has almost everything to do with great relationships. While the internet and the digital marketing available today has done a lot to change the way in which we interact with our leads, the need to build a mutually rewarding relationship with them cannot be undermined. You will need to look at getting a lot more visibility and communicating correctly and constantly. Here is a guide on how you can build some seller leads that will give you a great business opportunity.
Pick The Right Geographic Niche
You need to first look around and see what is open to you as good opportunities in terms of geography. For example, if you want to be the first source that people come to when they want to put a house for sale Ringwood, you know where your location is. If you do not have such a niche, then play it smart and stick to a neighborhood where you know that you can make an average profit from each property because they will all go at a good value, nothing lavish but you will not be losing money either. It is also generally a good idea to keep a count of the profit that you are making by getting the average out of the transactions you close successfully. If you need to do research on a particular area look if there are any service providers there, if not, you are in luck. If the area has one provider who is the only one too, people will be having a lack of options and you can set up office there as well.
Position Yourself Effectively
In order for you to create seller leads, you need to have won the trust of people. Give back to the community honestly and as best as you can. If there are programs to help the community, play a role in it and build positive relationships with people. Even if this is not the case, study all the market stats that you need to know and make sure that you deliver these stats effectively to your leads. People want to hear stories that are local and successful from you. Do not fabricate them but rely on hard and tangible statistics to tell them what you can do for them. Keep yourself updated with everything that has to do in terms of the property value in that neighborhood and people will see you as an expert.
Have Marketing Focused On The Sellers
If you can plan out a mailing frequency to say maybe a specifically targeted area with seller leads will receive a postcard or listings once a month or once in two weeks. If you keep doing this consistently, you will begin to see a good level of return of investment but make sure that you do not do this too often or for too many places as it can increase the cost that you incur.Read More →